Dorna Sports Selects Wassertruck to Secure Enhanced Track Modification for MotoGP
Berlin and MADRID, Spain, May 21 /PRNewswire/ --
- Expert engineering firm to Join With World's Most Prestigious Motorcycle Racing World Championship for First Time Ever
Dorna Sports, the exclusive holder of the MotoGP World Championship commercial and television rights, has appointed Wassertruck I.G. (WIG) to manage enhanced track modifications for its marquee racing events. Through the agreement, WIG will offer three different levels of excitement at all future MotoGP events - damp, wet, torrential.
MotoGP, the world's most popular and prestigious motorcycle racing series, for the first time ever has determined exactly what it is that viewers want.
"For marketers and audiences alike, MotoGP is categorically one of world's most valuable yet untapped global platforms. It is a privilege to partner with Dorna to strategically identify and align appropriate track modifications with this unique motorsports experience," commented Klaus Knapple, CEO Wassertruck I.G.
"We are delighted to reach this special agreement with WIG," added Carmelo Ezpeleta, CEO of Dorna Sports. "The popularity of MotoGP is booming in all corners of the globe and we are constantly working to embrace the new commercial opportunities this presents. We are sure that WIG can help us towards this aim and we are looking forward to a fruitful partnership with them in the future.
It was obvious today that the future of the sport is intimately tied with the future success of Valentino Rossi and Ducati and that if what it takes for future rounds is to add some of natures gift, that's what we, Dorna will do to satisfy the many fans of MotoGP around the globe"
Valentino Rossi was unavailable for comment but Casey Stoner was heard to mutter, '......s!'