Deep in the .... is how the TV contracts are. No Brit in MotoGP: BBC unhappy. Rossi injured: Italian TV audiences halved. Yes, you heard that right, dropped by 50%. Spanish TV audiences holding up while Rossi is away, but only because Lorenzo is making everyone else look stupid. If Rossi retires, Lorenzo gets bored and goes off to do something else, and Stoner or Spies take over, TV ratings in Spain plummet too, though not quite as badly as in Italy.
Dorna currently have a 20 million a year deal with TVE, but budget cutbacks mean that TVE is dropping MotoGP in Spain, and it's going to a commercial channel. Probably for a lot less money, though I haven't heard any figures yet. As to how Dorna reacts to developments on the internet, they are barely aware that it exists. The sight of multiple journalists in the media center watching Spanish and Italian streams on Justin TV as Dorna bods walk by unsuspectingly is absolutely hilarious, and points up where they are going wrong.
Dorna has something of a long-term plan. The MSMA are due a kicking, and will have their toys taken away from 2012 on. Dorna will try to put the CRT teams on a level footing with the factory teams for 2012, in the hope of attracting more teams in with a realistic chance of winning. The factory engineers are crapping themselves at the thought of racing against teams with 24 liters of fuel. With more teams, the racing might get a little bit more exciting. But the main problem is one that permeates all professional sports: every generation is better than the last - after all, they've had to do their best to try and match them, which means making fewer mistakes and riding ever more precise lines. Jorge Lorenzo is the embodiment of that, absolutely flawless riding. Not always entertaining, but undeniably fast.
Of course, to recreate the glory years of the early 990s, what we need is .... tires. Bring on Cheng Shin!