The troule is that the US doesn't ever seem to be especially interested in European sports. In almost every case america has its own alternative which is usually "Bigger and better". Motor racing is a very european sport, and obviously you guys have NASCAR, but do you want grand prix racing commercialized to that level, or for it to remain how it is witchout the attention of the average american. A decent balance will be hard to obtain where the sport remains in its current european form but with the attention of the american public. Not even an american world champions can change things.