https://www.roadracingworld.com/news/bierma-appointed-general-secretary-of-msma/
This is an interesting development for several reasons.
First, unlike the departing Secretary General, Stefan Pierer (CEO of KTM), Mr. Bierma is not affiliated directly with any of the manufacturers. He worked for Aprilia racing for 6 years at the turn of the millennium, but he has not been involved with a motorcycle manufacturer since.
Second, Secretary Bierma's LinkedIn profile indicates he's been Secretary General since January of this year, but the news of his appointment is just breaking as he makes ambassadorial trips to the major MotoGP manufacturers. The public release of his appointment comes on the heels of the MSMA's failed attempt to regulate shapeshifters, which ultimately led to Dorna's outright ban.
Third, Biense Bierma has not managed internal combustion manufacturing in nearly a decade. He's been working exclusively with electric vehicles for the last 8+ years, and his prior position was with the EV division of industrial giant Mitsubishi. Is this a sign the MSMA are considering a move to hybrid powerunits in the not-too-distant future?
This is an interesting development for several reasons.
First, unlike the departing Secretary General, Stefan Pierer (CEO of KTM), Mr. Bierma is not affiliated directly with any of the manufacturers. He worked for Aprilia racing for 6 years at the turn of the millennium, but he has not been involved with a motorcycle manufacturer since.
Second, Secretary Bierma's LinkedIn profile indicates he's been Secretary General since January of this year, but the news of his appointment is just breaking as he makes ambassadorial trips to the major MotoGP manufacturers. The public release of his appointment comes on the heels of the MSMA's failed attempt to regulate shapeshifters, which ultimately led to Dorna's outright ban.
Third, Biense Bierma has not managed internal combustion manufacturing in nearly a decade. He's been working exclusively with electric vehicles for the last 8+ years, and his prior position was with the EV division of industrial giant Mitsubishi. Is this a sign the MSMA are considering a move to hybrid powerunits in the not-too-distant future?