Part of me thinks that he was humoring the SPEED channel crew. SPEED channel is mostly a NA$CAR channel. They just show enough other forms of racing in order to keep people as many people watching as possible. Its predecessor, speedvision, was heaven. There is a talkshow on SPEED that is supposed to be about racing in general (it isn't really). Non-NA$CAR drivers will come on the show and the host will ask them if they have considered trying NA$CAR. Funny stuff. A few years back, in SPEED's infancy, an AMA SBK race was cut short for the sake of a NA$CAR post-race show.