I don't understand what Ezpeleta is doing. I can think of at least a half dozen manufacturers who would be happy to divide up Honda's and Yamaha's marketshare. Honda and Yam aren't even necessary for selling the show b/c brands like MV Agusta, Norton, and BMW can carry the show.
If a bunch of gangsters are holding you to ransom, do you a. enlist another bunch of gangsters to run the first lot out of town, and hope that the bunch you enlisted turn out to be nicer than the first lot; or b. run the gangsters out of town yourself with people you know are on the same side as yourself? They want shot of all of the manufacturers, not to replace one set with another.