Simply, they are too proud to lose face after being a major force in racing for so many years. I don't doubt, they will, eventually, make a come-back. It's only been a handful of seasons. Look how many years Ducati stuck around before they achieved real parity. Honda knows, as well as everybody else has known for years, that the win on Sunday, sell on Monday paradigm, is dead. It's not about practical stuff like money. It's national pride. Unless the Japanese economy takes a cavernous dive, I think Honda will keep at it.