its getting attention.
Ferrari barcode labelled a subliminal ad - Part II
Posted by Tony Dennis on Apr 29, 2010 21:33
Tags: Casey Stoner, Ducati Marlboro, F1, Ferrari, MotoGP, Nicky Hayden, racing bikes, Sendo
Rating: Barcodes have been on Marlboro racing bikes for ages
An avid GoMo News reader has pointed out that the imitation barcode logo used on the lastest Ferrari F1 cars has, in fact, been around a long time on Ducati Marlboro racing bikes.
ducati We checked and he’s absolutely right. If anything, the logo on the Ducati bikes looks even more like a genuine working barcode than the one which adorns the Marlboro Ferrari F1 cars.
One of the two riders in the Ducati Marlboro MotoGP bike racing team is Nicky Hayden. The illustration used here is from one of his bikes. The other Ducati rider is Casey Stoner.
Defunct british mobile phone handset manufacturer, Sendo, used to sponsor Ducati racing bikes. Not many people remember that.
Anyway, the bike’s barcode is so realistic that mobile barcode scanning software like NeoReader desperately tries to auto-focus and read it.
Perhaps Marlboro has learnt a trick from Japanese advertising agencies which deliberately use fake 2D barcodes so that they won’t give out erroneous information.
It’s funny how nobody thought these barcodes were subliminal advertising before, isn’t it?