- Joined
- Oct 22, 2007
- Messages
- 3,802
- Location
- Tuscany, Italy
The increased need to succeed is not spurred on merely by Italians. It's by virtue of Rossi's high profile world wide.
Nothing you say will convince anyone that it's just "business as usual" in Bologna.
I've never inferred that Rossi was being treated as royalty. But lets face facts: it's one thing if your product fails while
being utilized by a lesser consumer. However, when the most successful rider since Ago
gets consistently poor results with it - it's a marketing nightmare. Marketing is a two-way street. If positive marketing is good for sales then the opposite must also be true.
The other factor is sponsorship. If Rossi fails, so does the sponsorship that follows him everywhere he goes. Ducati is at a crucial juncture now. Unless their intention is continue down the old path of being oblivious to pragmatic need, favoring functionality over quirkiness as a definer of brand identity - they should (and I believe they are) be working around the clock to take advantage of the financial advantages they enjoy as a result of Rossi's presence - by making a less idiosyncratic bike. That said, I suspect they are too entrenched to change in any real meaningful way. Whole industries rarely change their philosophy or business model overnight.
You always like to depict a desperate situation with Rossi and Ducati: either Rossi had to go to Ducati because he was desperate, or Ducati is desperate because they hired Rossi... Whenever I reassess the situation to more realistic levels, you and Jum protest. You want them to be desperate!
Certainly Rossi and Ducati both need to win races, in 2012 at the latest. If they don't, it will be a serious blow for both of them. But the mission they embarked on is not a desperate one: the probability that they can develop a good bike together, at least for 2012, is good. I understand you are hoping for their failure, but be patient...