Lets put in perspective,the two most exiting things in Moto gp this year are Bradl and Cal (everybody else is doing what they did last year)but instead of all the effort,media headlines and cash being used to get them on factory kit its being used to get an ex champion back to the top. Again bad investment.
Actually no, Cal hasn't won a WSBK or Motogp title yet and can't even beat his teammate on sat equipment. And Bradl is still on Satellite Machinery so he's destined to kinda stay where he is, because of Repsol Honda and their Golden Boy Marquez.
The only riders that have beaten Lorenzo to titles currently are Rossi and Stoner, one of them is retiring and is self destructing as we speak. The only hope the series has for competition next season and to avoid a complete Lorenzo whitewash is to have Rossi on competitive machinery-no one else will ruffle Jorges feathers.
Otherwise by 2014, you will have no viewers left to show the new talent off too, simple. I guess to all the doubters and naysayers stating that Rossi had no options left other than Ducati, you've been well and truly sat on your ... now. Of course he has options, whether the haters like it or not Rossi is still the most sort after rider on the grid for many reasons.
The Marlboro stance now is quite detrimental to Ducati really, they are planning on walking away from a company to follow Rossi, I would imagine it would be difficult for Ducati to continue the Motogp program without their major backer.