Joined Oct 2012
3K Posts | 725+
Crab Key
I think the real tragedy is that Suzuki is one of the foremost authorities on kei cars. We have a demographic of people aged 16-24 who don't buy cars and who barely drive for socio-economic reasons. Seems like the perfect marriage. A segment of disenfranchised motorists, and a car company with nothing to lose in the American market. If Toyota can bring the iQ to market via Scion, Suzuki could have tried something, even with the left/right hand drive differences.
Interesting idea, problem is the FMVSS regulations will trip up any Kei car. A nice barrier to entry because of the unbelted crash tests the US market 'demands'.