Joined Aug 2007
11K Posts | 3K+
Pomona NY
Marketing is about sales figures, and even Rossi's name attached to the brand had virtually no impact what so ever the last few years. Sport bike sales are in the tank, and i really doubt the average scooter or cruiser rider is buying a particular bike based off who rides what in MotoGp. Rossi was a boon for Yamaha in the first 3-4 years, since then, not so much. Now they have the current champion and a very good #2 rider for way less than what they have been paying Rossi through the years. To put it bluntly, he was expendable.
Yep.... I see lots of R6s and R1s around Manhattan and when I talk to the owners
- they have no idea who Rossi is. They buy it because it's flashy and fast and they
think it's a chick magnet.