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Rumour - Royal Enfield Approached to Buy Ducati

Gaz

Joined Jul 2007
6K Posts | 3K+
Maitland way
Carrying on from this thread - http://motogpforum.com/motogp/20321-rumor-volkswagen-group-may-sell-ducati.html

Seems as though Royal Enfield (article suggests others)are one business who has been sounded out to buy Ducati according to Royal Enfield revving up to buy Ducati? - The Economic Times

NEW DELHI: It's arguably the most iconic brand among high-performance motorcycles. And it could soon be owned by an Indian company. Royal Enfield is understood to have been approached to acquire Italian superbike maker Ducati, owned by Germany's embattled Volkswagen group.

According to reports, VW, reeling under a crippling diesel emissions scandal, has tasked investment banking boutique Evercore to evaluate possible options for a sale of Ducati. The Italian company could fetch a valuation of about $1.5 billion euros (approximately Rs 10,500 crore), according to estimates.

Royal Enfield, a part of Eicher Motors, has been witnessing healthy growth in India even as it expands aggressively in overseas markets across Europe, North America, and Asia. Sources said that Eicher MotorsBSE 0.80 % - which is looking to attain global leadership for Royal Enfield in the middle-engine category - is examining the terms related to the acquisition, possible asking price, and how Ducati could fit within its own fast-growing operations.

Eicher declined to comment. "We can't talk to you on such things," Siddhartha Lal, MD & CEO of Eicher Motors, told TOI when asked about possible acquisition plans for Ducati.

Pressed further, Lal said, "I have a general view on such things. We are always open to thoughts and ideas. But as you know, we are the most focused and selective company... So basically, without saying absolutely no to anything - because we never say never - we are so zeroed in on our own opportunity that we do not want anything to distract us."

However, sources said the Indian two-wheeler major - which has a tie-up with Sweden's Volvo for heavy commercial vehicles and American manufacturer Polaris for personal utility vehicles -- is "keen to explore" any possible acquisition effort for Ducati, "if it comes at the right value and provides the best fit" within its own branding.

Ducati is owned by Volkswagen's premium car division, Audi, and was acquired by the German auto major in 2012 for 860 million Euros (about Rs 6,000 crore). Its current portfolio is dominated mainly by motorcycles powered by engines between 800cc and 1,200cc, a segment which is completely missing in Royal Enfield's portfolio.

Ducati had sales of 593 million Euros in 2016 (Rs 4,196 crore). Other suitors may include global companies such as Suzuki, Honda, Polaris and Harley Davidson, as per reports.

The Italian company sold 55,451 units last year (at a growth of 1.2%), and enjoys a cult branding across the world with a healthy network in many developed markets.

Royal Enfield will hope to gain from Ducati's iconic branding, technology prowess, heavy-bikes portfolio, and a good network in developed markets.

On its part, Eicher Motors has been witnessing one of the best periods in its history with the Royal Enfield brand. Its motorcycle sales grew 31% last fiscal and touched all-time-best sales numbers of 6.66 lakh units against 5 lakh units in 2015-16.

Lal said the company is eyeing "global leadership" in the middle-engine range - from 250cc to 750cc category - as it works on new global platforms beyond its current portfolio of vehicles such as Bullet (350cc and 500cc), Thunderbird (350cc and 500cc), Classic (350cc and 500cc), Himalayan (410cc), and Continental GT (535cc). These are priced between Rs 1.2 lakh and Rs 2.45 lakh (on-road) in Delhi.

"We are today the most profitable motorcycle company in the world... We want to become a global leader in motorcycles, we want to become the number one in middle-weight markets around the world... Anything which de-focuses us from our idea, we will not do," Lal said.

Apart from experiencing robust growth in demand, Royal Enfield's success has also meant that Eicher Motors is in the list of most profitable auto companies. Its reserves at the end of fiscal 2016-17 were over Rs 3,500 crore, growing by nearly Rs 600 crore over the past six months.

The Wolfsburg-headquartered Volkswagen group is considering the sale of Ducati as part of an overhaul of its global operations following the diesel emissions scandal that hit its business in September 2015. The company has reportedly set aside $18.2 billion for fines and expenses to fix as many as 11 million cars worldwide.

The possible of Ducati is seen as an effort by the company to divest non-core brands.

A top Ducati official told TOI earlier this year that the company wants to have a partner in India to make small-engine motorcycles. "These thoughts could become a reality in the medium to long term," Andrea Buzzoni, global sales & marketing director for Ducati said in February. "In India, you have robust two-wheeler players, who have competence in terms of engineering, production capacity."



Interesting times lay ahead
 
Lets hope this is just an Indian company trying to make headlines. Royal Enfield has no racing experience to speak of. I expect it would be a disaster.
 
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Lets hope this is just an Indian company trying to make headlines. Royal Enfield has no racing experience to speak of. I expect it would be a disaster.

The Indians made a cack handed fist of British Steel.
 
The Indians made a cack handed fist of British Steel.

Britain's refusal to put tariffs on super cheap & ..... quality Chinese steel certainly didn't help that. I've worked with Tata steel and the Chinese stuff, Tata is miles better.
 
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Indians are pretty good at market strategy, but they are dismal at ultra high competing environments.

Look at what Satya Nadella has made to Microsoft. It's true that Microsoft now is better positioned in market capitalization and market strategy than before, but Satya completely withdraw from any prospect of battling in smartphone arena in which Microsoft was slowly gaining ground.

That said, I bet if this proceeds, Ducati will be better in production and market but Ducati Corse will be at serious risk of extinction.
 
Tata is a MUCH bigger company than Enfield. I lived in India on and off for 10 years and have been witness to so many major screw-ups by big-moneyed companies, and also have been working with Indian companies for my business for two decades. You'd think as years went by - things would run more smoothly. Quite the opposite. Indian made cars, even at the top of the line, always miss the mark overall, the way that Chinese motorcycles do. Quality control in manufacuring there - is not a high priority.
 
Tata is a MUCH bigger company than Enfield. I lived in India on and off for 10 years and have been witness to so many major screw-ups by big-moneyed companies, and also have been working with Indian companies for my business for two decades. You'd think as years went by - things would run more smoothly. Quite the opposite. Indian made cars, even at the top of the line, always miss the mark overall, the way that Chinese motorcycles do. Quality control in manufacuring there - is not a high priority.

I think indians, in general, are very good at a lot of areas, specially science and IT. However, due to their pacific and family oriented culture, they are very weak at winning over competition.
 
I think indians, in general, are very good at a lot of areas, specially science and IT. However, due to their pacific and family oriented culture, they are very weak at winning over competition.

Indians in general, do not really think globally. There are a small percentage that are the exception to the rule; but generally, they don't want to work hard enough to compete on the world market. It's relatively easy to compete on the local level if you have decent funding and marketing chops. As a culture they are very provincial. You can read all the major newspapers there every day and never see any news concerning Russia, China, Europe etc. News about the USA is always about some faded pop star.
 
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The only thing that is sure is that Ducati have been looking for a partner in India to build a new line of smaller capacity bikes there. Now if VW really want to sell Ducati, that idea of a partnership could become something else. Eicher and Hero have both been named in this connection. And why not Mahindra? Everything is possible, but "could" is not the same as "should" in these things. Personally, anyway, I would prefer an Indian partner/buyer rather than a Chinese one.
 
The only thing that is sure is that Ducati have been looking for a partner in India to build a new line of smaller capacity bikes there. Now if VW really want to sell Ducati, that idea of a partnership could become something else. Eicher and Hero have both been named in this connection. And why not Mahindra? Everything is possible, but "could" is not the same as "should" in these things. Personally, anyway, I would prefer an Indian partner/buyer rather than a Chinese one.

I did suggest Valentino previously J4 :p





But seriously, you are closer to the ground there, would there be any Italian business or equity interested?
 
I did suggest Valentino previously J4 :p

But seriously, you are closer to the ground there, would there be any Italian business or equity interested?

Piaggio already have Aprilia, that is a competing brand. And Italian companies or groups in general are short of cash these days. The heart would say Ferrari to buy Ducati, of course. :happy:
Anyway along with Indian and Chinese groups, the name Harley Davidson also has been made.
But it's not sure yet that VW really want to sell.
An alternative could be to go public with Ducati, it could do well on the stock market.
 
Piaggio already have Aprilia, that is a competing brand. And Italian companies or groups in general are short of cash these days. The heart would say Ferrari to buy Ducati, of course. :happy:
Anyway along with Indian and Chinese groups, the name Harley Davidson also has been made.
But it's not sure yet that VW really want to sell.
An alternative could be to go public with Ducati, it could do well on the stock market.

Gut feel says that by the sheer case of the chatter, VW will get an idea as to what the market will pay which will help them make a decision .

Time will tell no doubt
 
Gut feel says that by the sheer case of the chatter, VW will get an idea as to what the market will pay which will help them make a decision .

Time will tell no doubt

Exactly, they are feeling the market. If they cannot sell top dollar but still need the cash, probably they'll go to the stock market. Makes more sense for a profitable company.
 
Britain's refusal to put tariffs on super cheap & ..... quality Chinese steel certainly didn't help that. I've worked with Tata steel and the Chinese stuff, Tata is miles better.

Says a lot about the Chinese junk forced on us nowadays. The Tata brothers don't care they bought it in the belief they would get citizenship, glad that was a no.
We can't put tariffs on chinese goods its EU law.
 
The only thing that is sure is that Ducati have been looking for a partner in India to build a new line of smaller capacity bikes there. Now if VW really want to sell Ducati, that idea of a partnership could become something else. Eicher and Hero have both been named in this connection. And why not Mahindra? Everything is possible, but "could" is not the same as "should" in these things. Personally, anyway, I would prefer an Indian partner/buyer rather than a Chinese one.

Well, yes. Mahindra has already demonstrated a capacity to commit seriously to a racing effort, and in fact, has shown some real results.

Indian companies have been known to turn out good production vehicles when the factory and designs originate from outside. Vespa scooters were built in Maharashtra for many years because the labor was much cheaper. When the plant stopped producing Vespas - they continued to sell the exact same scooter under the Bajaj label. They were very good scooters, only the finish and appearance were more like something produced for the military as compared to the elegant finish on the proper Vespas.
 

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