<div class='quotetop'>QUOTE (SuperShinya56 @ Oct 19 2009, 08:16 PM)
<{POST_SNAPBACK}><div class='quotemain'>That's because they are FAILING miserably... it doesn't mean they lack the passion for racing,
it's just they really AREN'T a racing company because they lack the knowledge and know-how to become true champions. AND it doesn't mean they aren't giving full support either, you only assume that because of their lack of results, but I'm sure they are just as committed as Honda, Yamaha, Ducati, etc...........
the only difference is is that they just aren't good enough.
Aren't a racing company? The GSXR line has been amongst the strongest Superbike lines in history, both in domestic and international competition. Count up SBK titles from the AMA, BSB, ASBK and WSBK and I'll bet you Suzuki is right up there with Ducati and Honda. They're a very capable racing company, their commitment to building SBKs is evidence of that.
The real issue is not in their talent, it's in the size of their budget. Suzuki don't have the budget of Honda and Yamaha and the racing isn't ingrained into their souls like at Ducati. Suzuki put their money and development into something that will give them direct sales, their GSXR line. I'm sure Honda, Yamaha and Ducati will all tell you that marketing their GP achievements has been great for sales, but the money they spend to do so is astronomical. On a smaller budget, it makes loads more sense for Suzuki to make the motorcycles they plan on selling the marketing tool. Sure, the RCV, M1 and GPxx have won countless MotoGP races and world championships, but they've also cost Honda, Yamaha and Ducati millions upon millions and the average rider will never come close to riding anything that resembles those machines. However, the GSXRs have won countless SBK races and titles and you can go to your local dealer and buy one for a mere $13,000. If you really want to get carried away you can talk to the right people, piss away $200,000 and you can have your very own, full spec Superbike.
Suzuki piss me off to no end, but their strategy makes a lot of sense.