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Audi's first error

G

gui22a

Joined Apr 2007
1K Posts | 290+
Brazil
http://www.moto.it/M...a-preziosi.html

http://www.motosprin...ri dalla Ducati



It seems Preziosi is no longer the Ducati Corse's project manager. Not sure if he got completely fired, maybe Krop can put more info on that.



I had thought Audi would first inject money onto the project and wait to see if either Preziosi or lack of resources was the problem. Personally I don't think Preziosi is the problem.



That is a pretty precipitate decision IMO. Besides all chassis talks, the engine power x endurance plays the main role in a MotoGP bike, it's not so trivial to build an engine like that. Without Fillipo the engine basis won't resist much longer. Apparently Suter is going to build the chassis from now.



I think Audi is shooting himself on the foot, they took the first step to turn Ducati into the new Suzuki/Kawasaki of the series.
 
[font=helvetica, arial, sans-serif]Correction[/font]

[font=helvetica, arial, sans-serif]Audis third error[/font]





[font=helvetica, arial, sans-serif]Their first error was freezing development [/font]
 
LoL you are right.



Maybe Audi is thinking that competing against Honda and Yamaha is something trivial. Ducati D16 project isn't much far from both, I think a bit more money and work force would cut the gap.



I'd like to read J4rno's comments on that.
 
Audi might as well start a fresh no matter what they do they cant get it much worse than Duc have

jeez CRP Are beating them again
 
I'm with Rossi on this one. WTF...where did this new money come from, I thought it was going into showrooms first.
 
I think Ducati will look random for a while and then get a huge dose of German efficiency. Expect to see 4 cylinder bikes for sale (see Japan + Aprilia and BMW etc) - not as one off hyper expensive rich boy toys.



They will keep V2 (L2) bikes as well, but there will be a huge japanification.



Audi will either give up and get out in 2 years, driven mad by Italians, or in 5 years this will be a turnaround company. Same with the race team, Suzuki wasn't going to bad there for while and with Audi money behind them Ducati will be able to make something decent.



[font="helvetica, arial, sans-serif"]Preziosi wasn't able to deliver on the hype of having Valentino there, when he like so many other riders battled for 7th instead of a podium it was obvious that something was very wrong there, hard to sack a man in a wheelchair but that's Germany for you, results are rewarded and Prez just didn't bring them. [/font][font=helvetica, arial, sans-serif] [/font]
 
Good move I think. Preziosi has failed to produce a bike that doesn't have significant problems for many seasons now. There are many arguments as to why. You could begin with the changing rules and tyres that were developed away from what his bike needed to perform and then you could finish with his believing in the myth rather than recognising what he had right beneath his nose.



But at the end of the day he and his team have failed to respond to the changing environment. I am all for management taking the fall when the results are poor instead of the workers getting the blame. This still does not discount my belief that Rossi just didn't try hard enough to adapt and that there is a way to ride that bike on to the top of the podium.



I hope for Dovi, Hayden, Spies and Ianone's sake that the Ducati can now move forward.
 
Mental Anarchist said:
I hope for Dovi, Hayden, Spies and Ianone's sake that the Ducati can now move forward.
Click to expand...



I like all of these guys, before I disappeared for my mental health sabbatical last year I was busily singing Ianone's praises. But the same for Haystack Dovi and Spies, I would cheer for each and all, at the moment, especially spies who is without doubt the unluckiest prick ever to hop on a GP bike. He also has a lot of potential if he can just lift his mental game. (He sounds like Hardy har har from Lippy the Lion in interviews)
 
Andy Roo said:
[font="helvetica, arial, sans-serif"]Preziosi wasn't able to deliver on the hype of having Valentino there, when he like so many other riders battled for 7th instead of a podium it was obvious that something was very wrong there, hard to sack a man in a wheelchair but that's Germany for you, results are rewarded and Prez just didn't bring them. [/font][font=helvetica, arial, sans-serif] [/font]
Click to expand...
He's lucky they didn't bung him in an oven.
 
if you're hinting at "the germans getting rid of the disabled guy" youre very wrong,country where its thanksfully close to impossible to fire someone in need.



preziosi didn't deliver and i can recall multiple times a rider, including rossi, hinted that he didn't listen to the rider because he had his data.

obviously the wrong guy for the job then, his approach obviously only worked when the target was "maximum horsepower while we have a stoner and everybody else is hung up on center of gravity etc."
 
Mental Anarchist said:
Good move I think. Preziosi has failed to produce a bike that doesn't have significant problems for many seasons now. There are many arguments as to why. You could begin with the changing rules and tyres that were developed away from what his bike needed to perform and then you could finish with his believing in the myth rather than recognising what he had right beneath his nose.
Click to expand...



If you read Stoner's comments, the problems shouldn't be laid entirely at Prez's doorstep:



[font=Tahoma, Calibri, Verdana, Geneva, sans-serif][background=rgb(242, 246, 248)]Casey was also asked about rumors that Filippo Preziosi could be replaced as technical director at Ducati."If it's true, and knowing him like I do, it's a decision he made on his own. He has received a lot of criticism over the past 3 years, and it would be taking a big weight off his shoulders. It would be a big loss for Ducati, though, since he is a very expert and capable person. When I was working with him it was hard to get the budget necessary to continue developing the bike, which hasn't been the case recently, and he had designed a chassis which was clearly better than the one I raced with. If the management would have followed more of his advice, he could have done a lot more for Ducati."[/background][/font]



[font=Tahoma, Calibri, Verdana, Geneva, sans-serif][background=rgb(242, 246, 248)]Read more: [/background][/font]http://www.gpone.com/index.php/en/201211108818/Stoner-Preziosi-out-A-big-loss.html
Click to expand...
 
Andy Roo said:
I like all of these guys, before I disappeared for my mental health sabbatical last year I was busily singing Ianone's praises. But the same for Haystack Dovi and Spies, I would cheer for each and all, at the moment, especially spies who is without doubt the unluckiest prick ever to hop on a GP bike. He also has a lot of potential if he can just lift his mental game. (He sounds like Hardy har har from Lippy the Lion in interviews.)
Click to expand...



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I'd argue stoner has a bias when it comes to Ducati and may not be the best source...
 
Well it might an interesting question whether Preziosi didn't listen to the riders or Ducati didn't listen to Preziosi or nobody listened to noone. The fact is that Audi feel that only massive changes can bring the turnaround, and thta indeed is a massive change. It might be cruel and not the most fruitful thing to do, but if you take over an underperforming company, firing key figures is a very usual way to proceed.
 

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