Yamaha gets another major sponsor

<div class='quotetop'>QUOTE <div class='quotemain'>Yamaha and Petronas extend collaboration into MotoGP

Yamaha Motor Co., Ltd has signed a three-year agreement with PETRONAS that will see the Malaysian national oil and gas corporation become an important new Official Sponsor and Premium Partner of the Fiat Yamaha Team.

Under the new partnership, the Fiat Yamaha Team will carry the PETRONAS branding on the team’s liveries, including on the bikes of riders Valentino Rossi and Jorge Lorenzo as well as team equipment and material.

The two parties are also partners in sporting collaborations in motorcycle championships in the Asia Pacific region for over eight years.

The partnership will lead to the future extension of the existing business relationship in Malaysia into the South-East Asian region for the development and production of Yamalube engine oil for Yamaha OEM vehicles.

For PETRONAS, the latest collaboration with Yamaha will enable it to continue building the position of its international lubricants business through a strategic partnership with another globally successful manufacturer and brand.

“This is a very exciting development for Yamaha and for the sport of MotoGP,” commented Lin Jarvis, Managing Director of Yamaha Motor Racing. “Yamaha and PETRONAS already have a successful business relationship away from racing, and this new, long-term, business partnership will see the ties between the two multi-national companies strengthened further. It is especially good to see a global company of PETRONAS’ stature making the decision to enter into our sport at this difficult time and we look forward to working hand in hand with them to develop a long and mutually beneficial relationship.”

The new livery of the Fiat Yamaha Team riders and bikes with PETRONAS branding will be seen for the first time on Friday April 10th as the riders begin free practice for the 1st GP event - the night race in Qatar on Sunday April 12th.

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I like this.

Nice to see Petrons ramping up motorsports support while so many others desert... then again Yamaha is the most popular brand of motorbike in Malaysia...

How many sponsors can we pile on Yamaha? Soon it will be like Yoshimira Rockstar Makita Suzuki.

I'd rather see some of the other teams picking up deals.

More evidence of how badly honda have stuffed up.

<span style="font-size:24pt;line-height:100%NASCAR



Next thing you know they are going to make riders do publicity events, sign autographs for the fans, and schmooze with celebrities on the grid before the races.

Heresy I tell you. Save yourselves, Yamaha. Burn the money.


K, I'm done.


This announcement definitely shows that Yamaha are out for blood. I suspect they have been operating with less resources than Honda and Ducati (both of whom have a loyal long time sponsor).

Petronas should bring some much needed capital.

<div class='quotetop'>QUOTE (Mick D @ Apr 9 2009, 02:56 PM) <{POST_SNAPBACK}><div class='quotemain'>Nice to see Petrons ramping up motorsports support while so many others desert... then again Yamaha is the most popular brand of motorbike in Malaysia...
...and as I remember they supported the Malaysian run Sprinta Yamaha team of Seb Porto, and Malaysian rider Sharol Yuzy a few years back in 250 GP.

you are correct arrabiatta.

wasn't there a rumour a few months ago, that if fiat didn't resign, that it would be petronas yamaha?

I hate that colour !

Looks awesome!

<div class='quotetop'>QUOTE (Craig3089 @ Apr 10 2009, 04:28 AM) <{POST_SNAPBACK}><div class='quotemain'>you are correct arrabiatta.

wasn't there a rumour a few months ago, that if fiat didn't resign, that it would be petronas yamaha?

Petronas was supposed to design & built engine n bike for MotoGp in 2002 with the help of Ferrari and worked with KR team or set up a new MotoGp team . But the deal was never materialized because C. Fogarty was a good friend of Petronas CEO. Fogarty convinced Petronas to joint WSBK and I think It was a bad decision by the Petronas to enter WSBK ....

Petronas is commited to the world of Motosport and till today still in F1 as a major sponsor to BMW Sauber ( Sauber Petronas )

<div class='quotetop'>QUOTE (an4rew @ Apr 10 2009, 08:09 PM) <{POST_SNAPBACK}><div class='quotemain'>

Looks awesome!

I'm astounded by the lack of other sponsors even on Rossi's bike.

I hope Petronas never ever becomes a title sponsor, their dull green is hideous.

<div class='quotetop'>QUOTE (V5Stroker @ Apr 14 2009, 10:26 AM) <{POST_SNAPBACK}><div class='quotemain'>Petronas was supposed to design & built engine n bike for MotoGp in 2002 with the help of Ferrari and worked with KR team or set up a new MotoGp team . But the deal was never materialized because C. Fogarty was a good friend of Petronas CEO. Fogarty convinced Petronas to joint WSBK and I think It was a bad decision by the Petronas to enter WSBK ....
They might not have been quite as bad had the rules not changed right after they built the bike. Considering they were 100cc down before it ever turned a wheel they did well to get a couple of podiums and poles with it.

<div class='quotetop'>QUOTE (Stevo @ Apr 14 2009, 09:16 PM) <{POST_SNAPBACK}><div class='quotemain'>They might not have been quite as bad had the rules not changed right after they built the bike. Considering they were 100cc down before it ever turned a wheel they did well to get a couple of podiums and poles with it.
I'd forgotten that, and they never caught up. It was a lovely sounding bike though, as is generally the case with a triple. Didn't Stalker bag a rostrum at Valencia, and I guess Corser must've had one. Who else rode it? James Haydon, and Steve Martin....Craig Jones as well as I recall.

<div class='quotetop'>QUOTE (Arrabbiata1 @ Apr 14 2009, 10:09 PM) <{POST_SNAPBACK}><div class='quotemain'>I'd forgotten that, and they never caught up. It was a lovely sounding bike though, as is generally the case with a triple. Didn't Stalker bag a rostrum at Valencia, and I guess Corser must've had one. Who else rode it? James Haydon, and Steve Martin....Craig Jones as well as I recall.

Yes all of those did, but i can't think of any others off the top of my head. did the bikes required for homologation ever get sold? I've certainly never seen one.

<div class='quotetop'>QUOTE (Tom @ Apr 14 2009, 10:15 PM) <{POST_SNAPBACK}><div class='quotemain'>Yes all of those did, but i can't think of any others off the top of my head. did the bikes required for homologation ever get sold? I've certainly never seen one.
Neither did I, but they built the minimum..how many is that? 120 springs to mind, I may well be way off the mark there. They were so stupidly expensive, like the R7 (although not quite as ubiquitous), they became the preserve of collectors and I think it's unlikely you'd ever see one ridden on the road. I't certainly be pretty exclusive turning up at Chelsea bridge, Matlock Bath, or The Bassets Pole on an FP1

<div class='quotetop'>QUOTE (Arrabbiata1 @ Apr 14 2009, 10:20 PM) <{POST_SNAPBACK}><div class='quotemain'>Neither did I, but they built the minimum..how many is that? 120 springs to mind, I may well be way off the mark there. They were so stupidly expensive, like the R7 (although not quite as ubiquitous), they became the preserve of collectors and I think it's unlikely you'd ever see one ridden on the road. I't certainly be pretty exclusive turning up at Chelsea bridge, Matlock Bath, or The Bassets Pole on an FP1

Yea i'm not expecting to see one anytime soon. Did any mags ever get hold of a road one, i wonder how it racked up as a street bike. I think the homologation numbers were pretty low, they change them depending on the size of the opperation don't they

<div class='quotetop'>QUOTE (Arrabbiata1 @ Apr 14 2009, 10:09 PM) <{POST_SNAPBACK}><div class='quotemain'>Who else rode it? James Haydon, and Steve Martin....Craig Jones as well as I recall.
Garry McCoy too.

<div class='quotetop'>QUOTE (Tom @ Apr 14 2009, 10:22 PM) <{POST_SNAPBACK}><div class='quotemain'>Yea i'm not expecting to see one anytime soon. Did any mags ever get hold of a road one, i wonder how it racked up as a street bike. I think the homologation numbers were pretty low, they change them depending on the size of the opperation don't they
I think they had to build 150 for homologation, though only 100 were ever made available to the public. No idea who the hell bought one though, cos I've never heard of anyone getting their hands on one.

Some info on the FP-1... No one seems to know who purchased the customer bikes... My guess is Petronas bought back a lot of them through 3rd party...

LINK01

LINK02

As far as I know they never sold any, those that were built all belong to petronas. So i believe they're either in museums or have been crushed.