People here might have a different take on it but this echoes what other riders had to say about Ducati.
Rossi, when he was getting increasingly frustrated with HRC’s “HRC first, rider second” attitude was actually looking at Ducati for the switch, despite Davide Brivio constantly following him around begging him to give Yamaha a shot and even stalking him during vacations. Rossi went to Borgo Panigale to visit Ducati Corse in person and had a tour and that’s when he realized that their attitude was not much different from HRC’s. That’s when he decided on Yamaha.
In 2010, Stoner told them that what they had was a dog and they should listen to him if they had any hopes of remaining competitive. They didn’t.
Rossi didn’t have much of a choice to shop around in 2010 and we all know how that turned out.
And Cal, say what you will of him, actually tore up a factory contract to go ride for an Indy team.
I thought that things were better since Gigi shitcanned pretty much the entire program and built something grounds up, but it appears that the same mentality still exists in Ducati Corse.