David is slightly biased on bias. But I think my microsoft/Apple/Nokia analogy previously was apt. Once Apple only had 10% of the market, while the incumbents cruised. Sort of like a monster umbrella girl fantasy. If you're coming from behind you have to push
Motogp is the varsity and WSBK has been chasing them. WSBK had to be pushy while motogp was in business as usual mode.
I've banged on about the WSBK threat to motogp for a while now. If Dorna/Bridgepoint didn't take them over there was going to be a stability threat for investors.
I'm coming around to the idea of this, I don't think it will be that bad. It may even work.
The biggest threat to WSBK was its obsession with MotoGP. They had to be pushy, but they spent too much energy, and were prepared to sacrifice too much money for short term gains over MotoGP. The India deal looked smart until you looked at the finances of it. They were getting hosed financially on it, but wanted to be in India before MotoGP. You can call that pro-active (which is almost certainly the most idiotic tautology in the English language), but it was a financial threat to the series, just to make a point. That is not good business judgement.
Don't get me wrong, WSBK is an awesome series to watch, and has a lot of die-hard fans. But the TV audiences are lower than for BSB on Eurosport, attendances are shockingly low, and teams are dropping out because of money. WSBK have managed the racing, but ...... up the business.