<div class='quotetop'>QUOTE (Goatboy @ Mar 19 2007, 06:45 PM)
<{POST_SNAPBACK}><div class='quotemain'>Not really, it's one helmet, not the uber barrage of merchandise you were alleging. There ain't no evil genius James Bond villain master mindage in releasing...one lid. Not when they could go so much further & don't.
But somebody is making money!
Did I say I was being cynical, I don't recall. If I did, then I could have worded it better. Realistic is more like it.
Moto GP is a business. If I sound as if I think it's all false, then you get me wrong. What I think is that with Valentino, they have a very marketable product. I applaud them for their marketing genius.
Nope, I just checked. You said cynicism. It's not cynical, it's the real world. Valentino has become a very wealthy man. I wonder who paid for the seven dwarfs' expenses?
As for my quick google, it really was just that. One hit, one find. There must be other offshoots, but I'm not bothered to go looking, and nor should you to prove me wrong. From just this one find, AGV attract attention, and they have many other helmets. The product doesn't have to be massed produced, it has to be desirable. And if you can't get / afford the one you want, you tend to settle for the next best thing.