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- Aug 8, 2010
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I have argued this before but if it is perceived that the sport is manipulated in favour of a rider or a manufacturer than sponsors will only spend money on the favoured rider/team because ultimately sponsors want to win. I have repeatedly offered my opinion which is well backed up by reality that the majority of sponsor dollars flow to Rossi's team be it yamaha or ducati.
Many argue that Rossi has been good for MotoGP. The reality is that MotoGP fails to attract sponsors and the sport can not sustain itself from sponsorship dollars. I argue that if the politics was equal then the sponsors revenue would be better balanced and the overall pool of revenue would be larger.
It is my opinion that Dorna has and continues to build the Rossi Brand rather than the MotoGP Brand. It is my opinion that this was foolish and continues to be foolish.
Many argue that Rossi has been good for MotoGP. The reality is that MotoGP fails to attract sponsors and the sport can not sustain itself from sponsorship dollars. I argue that if the politics was equal then the sponsors revenue would be better balanced and the overall pool of revenue would be larger.
It is my opinion that Dorna has and continues to build the Rossi Brand rather than the MotoGP Brand. It is my opinion that this was foolish and continues to be foolish.