Kropkins Take - from motogpmatters.com
<div class='quotetop'>QUOTE <div class='quotemain'>The reasoning behind the heavy-handed action is simple, and to some extent understandable. Dorna earns many millions of dollars in revenue from TV broadcasters, who do not take kindly to seeing the material they paid so heavily for being available online for free. But what is interesting about the blocked videos on Youtube is that the copyright claims are all issued by Dorna, rather than the companies actually broadcasting the material. Footage can be found on Youtube from the German broadcaster DSF, the Italian broadcasters Italia 1 and Mediaset, the BBC, Eurosport, in its many national incarnations, but each time these videos are removed, it is always at the behest of Dorna, not the broadcaster.
<div class='quotetop'>QUOTE <div class='quotemain'>It is even self-defeating. Video of that last dramatic lap at Barcelona immediately hit Youtube and motorcycle forums all over the world, and the reactions were delirious. Former fans who had given up on MotoGP after the recent processional racing, and newbies who had never even considered watching the sport before were instantly converted: Those two minutes of visceral action made more new converts to bike racing than any marketing action has done in a very long time. They were the best advert for the sport imaginable, and came with two likable, vivid personalities involved.
But instead of leaving them up as a marketing exercise, Dorna has done all in its power to have them removed. All that free publicity is gone at a single stroke. The many millions of dollars which Fiat, for example, pours into the sport is less effective, with all that advertising for their product gone.
It's a tough call. On one hand you need to protect your asset. On the other you need to promote your asset. The internet is not going away and is virtually impossible to police. Dorna need to hire some marketing and interent savvy business employees and see how they can start making all this work for them. Kropkin points out that this last round has sparked interest from fans and non-fans a like. What he doesn't point out is that the 18 or so races in between that were pure hell to watch for the non-fan or casual fan and it does nothing for them to see boring clips of a motorcycle parade. Let Dorna make their action clips to propagandize themselves and close all other media outlets. IMO they are fighting a losing battle and need to start thinking a bit more creatively.
I watch the races on speed and then I download them from the internet and watch them again. Is that bad? Actually, I record the races on my TIVO so I can fastforward through all the advertisements
Thoughts.
<div class='quotetop'>QUOTE <div class='quotemain'>The reasoning behind the heavy-handed action is simple, and to some extent understandable. Dorna earns many millions of dollars in revenue from TV broadcasters, who do not take kindly to seeing the material they paid so heavily for being available online for free. But what is interesting about the blocked videos on Youtube is that the copyright claims are all issued by Dorna, rather than the companies actually broadcasting the material. Footage can be found on Youtube from the German broadcaster DSF, the Italian broadcasters Italia 1 and Mediaset, the BBC, Eurosport, in its many national incarnations, but each time these videos are removed, it is always at the behest of Dorna, not the broadcaster.
<div class='quotetop'>QUOTE <div class='quotemain'>It is even self-defeating. Video of that last dramatic lap at Barcelona immediately hit Youtube and motorcycle forums all over the world, and the reactions were delirious. Former fans who had given up on MotoGP after the recent processional racing, and newbies who had never even considered watching the sport before were instantly converted: Those two minutes of visceral action made more new converts to bike racing than any marketing action has done in a very long time. They were the best advert for the sport imaginable, and came with two likable, vivid personalities involved.
But instead of leaving them up as a marketing exercise, Dorna has done all in its power to have them removed. All that free publicity is gone at a single stroke. The many millions of dollars which Fiat, for example, pours into the sport is less effective, with all that advertising for their product gone.
It's a tough call. On one hand you need to protect your asset. On the other you need to promote your asset. The internet is not going away and is virtually impossible to police. Dorna need to hire some marketing and interent savvy business employees and see how they can start making all this work for them. Kropkin points out that this last round has sparked interest from fans and non-fans a like. What he doesn't point out is that the 18 or so races in between that were pure hell to watch for the non-fan or casual fan and it does nothing for them to see boring clips of a motorcycle parade. Let Dorna make their action clips to propagandize themselves and close all other media outlets. IMO they are fighting a losing battle and need to start thinking a bit more creatively.
I watch the races on speed and then I download them from the internet and watch them again. Is that bad? Actually, I record the races on my TIVO so I can fastforward through all the advertisements
Thoughts.
