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Car maker do stuff like this,    Make an ugly concept bike that shows nothing at which direction they are going to take Ducati, then wax lyrical about their own stellar motorcycling history.    This is the song that made me cry  ...

If Yamaha were smart, they should bring out an M1 based collectors edition bike, to comemorate Rossi's 7th MotoGP championship. Make a limited production run, number each one individually, and give buyers the option of either a full Fiat livery or a plain blue / white livery. Ducati built...