My point was around the value added to having Rossi on your bike and brand, good and bad Publicity is still publicity, and some if not most sponsors and money men only really care about how much time their brand spends in front of how many people......Ducati has never had this much publicity, even when they won the title in 2007, albeit most of it is bad, but they still have major money men backing them, and now are owned by a massive global automotive player. A reversal of fortune for the Rossi/Ducati situation, if it occurs, will be the stuff of legend, and will be the most covered/ talked about event in motorsport, and I'm sure a lot of brands would like to, and pay huge sums to have their logo in the picture if this occurs........maybe Marlboro, AMG, Enel, Monster etc, know much more than we think.....
No doubt it would be absolutely huge if rossi did turn it around for ducati, and not much less so if he went back to yamaha and did so. It would probably also have a halo effect for the sport which would last after his retirement.
I am not sure what attitude vw/audi will have to motogp. There was talk that carmelo convinced the former ducati principal during a round of golf that motogp was the premier series where he should focus his efforts to promote his premium product rather than wsbk. Having the bike regarded as exotic and difficult while still winning the odd race against the might of the japanese factories probably helps a niche product like ducati. Whether VW will want to massively fund a losing effort for long if there is no sign of an imminent turn around is another question, particularly when they can win in wsbk. They particIpate in sports car/le mans racing rather than F1.