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Because they couldn't find anyone who would offer them any more money? Suzuki is universally loathed in the paddock for the price at which they sold their title sponsorship (reputedly, a six figure sum, and not a particularly high one), which is alleged to have wrecked the market and devalued the cost of a title sponsorship. Mind you, there are also people inside the paddock who are angry at Honda for the amount they get from Repsol, which is probably 10 times more than Rizla, but about a fifth of what it should be.
Reading between the lines, Rizla ponies up less than a million dollars for main sponsorship on a GP team. That doesnt seem possible.
Does that mean Repsol gives Honda 10 million, and in your opinion, should be 50 million.