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<div class='quotetop'>QUOTE <div class='quotemain'>MTV Elevates Curren to Programming Pres.
Anthony Crupi
FEBRUARY 27, 2007 -
MTV Networks has elevated programming veteran Lois Curren to president, entertainment and programming of the flagship network.
In her new role, Curren will oversee all development, production, program planning and scheduling for MTV. In Jan. 2006, Curren was bumped up to executive vp, MTV series entertainment, where she was charged with leading all of MTVN’s long-form programming.
Since joining MTV in 1998, Curren has been a veritable hit machine, overseeing such unscripted series such as The Osbournes and Newlyweds. And if the likes of a superannuated English rock star and a nitwit blonde can no longer draw the sort of audiences they once commanded in a pre-YouTube universe, Curren appears ready to adapt, if MTV’s new green-light slate is any indication.
First on the list of shows in development is Scarred, a 10-epiosde series that will profile the people behind the Web’s most compelling viral videos. (MTV2 got a jump on this meme-based initiative two years ago when it launched The Andy Milonakis Show on the strength of a Web clip documenting the winningly infantile performer’s protest ballad, “The Super Bowl Is Gay.”)
“Lois’ hit-making consistency, paradoxically, underpins MTV’s ceaseless creative reinvention,” said Brian Graden, president of entertainment, MTV Networks Music Group and president of Logo. “Lois, like our audience, is perpetually drawn to the next great idea, and she knows it when she sees it. We trust her gut, and our many artist partners trust her genuine passion, inarguable track record, and the fact that she herself began her television career as a writer.”
Also on tap are: Room 401, an eight-episode offering from Ashton Kutcher’s Katalyst Film and TV, which puts a supernatural twist on the actor’s original Punk’d template; Me & Mr. Jones, a half-hour doc series that sheds some light on the marriage of New York hip-hop artists Nas and Kelis; and The Kentucky Kid, an eight-episode strip that tails pro motorcycle racer Nicky Hayden in his quest to extend his reign as MotoGP world champion.
Based in Los Angeles, Curren will continue to report to Graden.
Prior to joining MTV, Curren developed and produced programming for Columbia Tristar Television.
this is the part that got me!
and The Kentucky Kid, an eight-episode strip that tails pro motorcycle racer Nicky Hayden in his quest to extend his reign as MotoGP world
champion.
his REIGN as Moto GP champ??....what REIGN!?
<div class='quotetop'>QUOTE <div class='quotemain'>MTV Elevates Curren to Programming Pres.
Anthony Crupi
FEBRUARY 27, 2007 -
MTV Networks has elevated programming veteran Lois Curren to president, entertainment and programming of the flagship network.
In her new role, Curren will oversee all development, production, program planning and scheduling for MTV. In Jan. 2006, Curren was bumped up to executive vp, MTV series entertainment, where she was charged with leading all of MTVN’s long-form programming.
Since joining MTV in 1998, Curren has been a veritable hit machine, overseeing such unscripted series such as The Osbournes and Newlyweds. And if the likes of a superannuated English rock star and a nitwit blonde can no longer draw the sort of audiences they once commanded in a pre-YouTube universe, Curren appears ready to adapt, if MTV’s new green-light slate is any indication.
First on the list of shows in development is Scarred, a 10-epiosde series that will profile the people behind the Web’s most compelling viral videos. (MTV2 got a jump on this meme-based initiative two years ago when it launched The Andy Milonakis Show on the strength of a Web clip documenting the winningly infantile performer’s protest ballad, “The Super Bowl Is Gay.”)
“Lois’ hit-making consistency, paradoxically, underpins MTV’s ceaseless creative reinvention,” said Brian Graden, president of entertainment, MTV Networks Music Group and president of Logo. “Lois, like our audience, is perpetually drawn to the next great idea, and she knows it when she sees it. We trust her gut, and our many artist partners trust her genuine passion, inarguable track record, and the fact that she herself began her television career as a writer.”
Also on tap are: Room 401, an eight-episode offering from Ashton Kutcher’s Katalyst Film and TV, which puts a supernatural twist on the actor’s original Punk’d template; Me & Mr. Jones, a half-hour doc series that sheds some light on the marriage of New York hip-hop artists Nas and Kelis; and The Kentucky Kid, an eight-episode strip that tails pro motorcycle racer Nicky Hayden in his quest to extend his reign as MotoGP world champion.
Based in Los Angeles, Curren will continue to report to Graden.
Prior to joining MTV, Curren developed and produced programming for Columbia Tristar Television.
this is the part that got me!
and The Kentucky Kid, an eight-episode strip that tails pro motorcycle racer Nicky Hayden in his quest to extend his reign as MotoGP world
champion.
his REIGN as Moto GP champ??....what REIGN!?
