<div class='quotetop'>QUOTE (mattsteg @ Dec 20 2009, 01:27 PM)
<{POST_SNAPBACK}><div class='quotemain'>
http://www.topnews.in/ducati-india-plans-s...ar-2010-2245934
Looks like they are targetting 150 sales out of a 1000 bike market. I'm guessing that there's more than a bit of trophy involved.
Ducati would be smarter to create a cheap 200cc bike out of existing parts.
A sales potential of 150 bikes after overheads of creating a dealership,
paying rent, training mechanics and transporting the bikes and everything
else not available in India can't be much. Tho I don't live there anymore
I still travel to India twice a year and have seen much more of the country
than most actual Indians - and I have never in tens of thousands of miles
of travel crisscrossing the continent - ever seen a real Japanese sportbike
on the road. Maybe a few wealthy kids will buy them and keep them in their
back yard so their friends can come by and have their picture taken with them.
The biggest Jap bike I ever saw in all my year there was 150cc Honda Hawk
I rented in Goa. Actually the most popular two-wheeled ride in India is the Bajaj
scooter - which is actually a Vespa with an Indian badge on it. For 30 odd years
Vespas were built in Pune in Maharashtra and when the Italians pulled out they
licensed the Bajaj people to continue making the scooters using the Indian marquee.
But really - any person who knows the riding potential of a Ducati would be a fool
to buy it - with the intent of riding it in India. Makes as much sense as trying fly
an F18 down the back alleys of Bankok. I know there are a hidden few Indian
owners of Jap sport bikes because I have found pictures of them online when
looking for old Jap bikes to buy for restoration projects. When you email the
owners they proudly send you a photo of the instrument cluster on these
pristine Jap bikes two and thee decades old - that only have 56 miles on the
odometer - because, there's just no adequate roads to ride them on.
Back in ye olden days when the princes and the maharajas still received
privy purses from the government - they went in big for ostentatious
stuff like solid gold train sets for their children and diamond encrusted
toilet seats - but those days are over. I have a hard time picturing
1000 Ducatis being sold in India. Even the wealthiest Indians are driving
around in cut-rate model Toyota Land Cruisers that have no heaters or CD player.
Most wealth in India is illusory. The ones that really have the big bucks are
ancient super orthodox old farts who wouldn't be caught dead on a bike.