KTM Plans to Acquire MV Agusta

mylexicon · May 17, 2023

KTM/Pierer Mobility Acquires Controlling Stake of MV Agusta

KTM’s parent company has now acquired a controlling stake in the historic Italian manufacturer MV Agusta

www.visordown.com

Posting in the MotoGP thread because of the implications for grand prix racing.

Perier Mbility Group (KTM) currently own a 25% stake in MV Agusta, but according to members of their executive team, KTM wants to take at least a controlling interest in MV Agusta to alter its business plan. MV Agusta Italy built just 1,000 bikes this year, and KTM execs are looking to expand Italian production to over 12,000 units, while moving the brand upscale (targeting $30,000 price range) to avoid conflict with KTM, Husky, and GasGas.

This could have major implications for MotoGP optics if KTM decides (with Red Bull) to bring back the iconic MV Agusta brand as a satellite team somewhere in the future.

The move could also have implications in the Superbike paddock, as well. Currently, MV Agusta fields the F3 800 in World Supersport. If KTM acquires MV, they gain access to MV's network within the superbike paddock, and they might acquire additional clout regarding rulesmaking. Perhaps KTM might even dust off the F4 to compete with World Superbike. We'll see. Emissions regs are not kind, and it's unclear how much longer the 1000cc formula will soldier on.

michaelm · May 17, 2023

mylexicon said:
KTM/Pierer Mobility Acquires Controlling Stake of MV Agusta

KTM’s parent company has now acquired a controlling stake in the historic Italian manufacturer MV Agusta

www.visordown.com

Posting in the MotoGP thread because of the implications for grand prix racing.

Perier Mbility Group (KTM) currently own a 25% stake in MV Agusta, but according to members of their executive team, KTM wants to take at least a controlling interest in MV Agusta to alter its business plan. MV Agusta Italy built just 1,000 bikes this year, and KTM execs are looking to expand Italian production to over 12,000 units, while moving the brand upscale (targeting $30,000 price range) to avoid conflict with KTM, Husky, and GasGas.

This could have major implications for MotoGP optics if KTM decides (with Red Bull) to bring back the iconic MV Agusta brand as a satellite team somewhere in the future.

The move could also have implications in the Superbike paddock, as well. Currently, MV Agusta fields the F3 800 in World Supersport. If KTM acquires MV, they gain access to MV's network within the superbike paddock, and they might acquire additional clout regarding rulesmaking. Perhaps KTM might even dust off the F4 to compete with World Superbike. We'll see. Emissions regs are not kind, and it's unclear how much longer the 1000cc formula will soldier on.

Thanks. Interesting.

MM perhaps could target winning a world title on an MV Augusta, something Ago has done but Rossi hasn’t . Him winning an 8th title on an MV Augusta would have a certain irony for me. Of course he has to win a 7th first, and a badge engineered KTM with a trellis frame might not exactly cut it as a real MV Augusta.

Bern1 · May 17, 2023

$30,000.00 !!!

mikesbytes · May 18, 2023

I see the $30k (is that US$ ?) selling to the wealthy who want something unique to that Sunday morning ride. What I don't understand is the 12,000 units a year and that makes me wonder how they plan to achieve that at that price point?

In regards to MM or any other rider jumping ship, Bez is showing that it is possible to be world champion in a satellite team, Bastainini last year too but having said that when was the last time that a satellite rider became world champion?

mylexicon · May 18, 2023

Bern1 said:
$30,000.00 !!!

My thoughts exactly. Another premium Italian brand, but this one does not have any recent motorsport success stories to rely upon. I guess we are going to test the limits of monetizing nostalgia.

mikesbytes said:
I see the $30k (is that US$ ?) selling to the wealthy who want something unique to that Sunday morning ride. What I don't understand is the 12,000 units a year and that makes me wonder how they plan to achieve that at that price point?

In regards to MM or any other rider jumping ship, Bez is showing that it is possible to be world champion in a satellite team, Bastainini last year too but having said that when was the last time that a satellite rider became world champion?

It is puzzling that KTM plan to raises prices significantly, while increasing European production by 1200%. But it gets curiouser, as Alice would say, because KTM execs have also criticized some of MV Agusta's new models, like the Lucky Explorer, as being a brand-dilutive misstep. KTM hopes to increase production and eliminate some of the company's current offerings.

We are talking about KTM, the company that penned an unholy (imo) alliance with CF Moto that has provided the funding and know-how for the Chinese operation to reverse-engineer and steal a large amount of IP from other manufacturers. My point is that the manifestation of their goals could look differently than their words convey. I'm not familiar with the EU regulations (or Italian regulations) for motorcycling manufacturing, but I could envisage a situation in which volumes of sub assemblies are imported from around the world, and then bolted together in Italy to satisfy the "Made in Italy" criteria. So it might be 24,000 wheels and tires installed in Varese, but let's hope not, if people are going to pay $30,000+

We'll see how it shakes out, and if it makes waves in the GP or Superbike paddocks.

#22 · May 18, 2023

mikesbytes said:
I see the $30k (is that US$ ?) selling to the wealthy who want something unique to that Sunday morning ride. What I don't understand is the 12,000 units a year and that makes me wonder how they plan to achieve that at that price point?

In regards to MM or any other rider jumping ship, Bez is showing that it is possible to be world champion in a satellite team, Bastainini last year too but having said that when was the last time that a satellite rider became world champion?

A fool and their money are soon parted.

duc · May 18, 2023

mylexicon said:
to avoid conflict with KTM, Husky, and GasGas

I'm still upset about KTM acquiring Husaberg and retiring the entire lineup

mikesbytes · May 22, 2023

#22 said:
A fool and their money are soon parted.

12,000 fools a year?

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KTM Plans to Acquire MV Agusta

mylexicon

KTM/Pierer Mobility Acquires Controlling Stake of MV Agusta

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KTM/Pierer Mobility Acquires Controlling Stake of MV Agusta

Bern1

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mylexicon

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