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October 9th, 2018, 09:03 AM   #1
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Yamaha cutting their racing budget

Ive been reading that yamaha is cutting their racing budget by as much as 75%

here in the states they parted waves with graves for at least the 600 cc class and not too sure about the suberbike class

whats going on with yamaha? will it affect their motogp budget? can someone shed some light on this as its hard to find anything on it.

https://www.asphaltandrubber.com/rac...oamerica-2019/

Last edited by mark419ny; October 9th, 2018 at 09:06 AM.
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October 9th, 2018, 09:42 AM   #2
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Yamaha’s MotoGP effort is run by Yamaha Motor Europe and has nothing to do with Yamaha US.
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October 9th, 2018, 09:48 AM   #3
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Road racing in the USA does not have the marketing impact that it did 20 years ago. sales demographics and market positioning has also changed drastically in the last 20 years... Off road racing still vastly supersedes road racing in the USA, and Yamaha is probably better off focusing resources there.
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October 10th, 2018, 12:33 AM   #4
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Quote:
Originally Posted by synn View Post
Yamaha’s MotoGP effort is run by Yamaha Motor Europe and has nothing to do with Yamaha US.

That is true, but all the company's investments are planned and handled by Yamaha's headquarters in Japan
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October 10th, 2018, 01:40 AM   #5
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Originally Posted by Holypuck View Post
That is true, but all the company's investments are planned and handled by Yamaha's headquarters in Japan
Within their budget and milieu Yamaha Europe are autonomous. Latest news is Yamaha Europe is dramatically INCREASING its racing budget.
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October 10th, 2018, 01:54 AM   #6
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Within their budget and milieu Yamaha Europe are autonomous. Latest news is Yamaha Europe is dramatically INCREASING its racing budget.
Yes, I doubt sportsbike sales in the USA or participation in whatever the AMA superbike series has become now loom very large in Yamaha’s worldwide corporate strategy, while all the Asian kids who ride Yamaha postie bikes because they are Valentino fans probably do influence said strategy.
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October 10th, 2018, 04:59 AM   #7
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The US and most Euro markets (Outside the A1 and A2 classes) are declining in terms of motorcycle popularity. Asia and LatAm however, are booming. MotoGP is pretty popular in these markets. MotoAmerica isn’t.

I can see the reason for Yamaha’s prioritizarion.
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October 10th, 2018, 07:45 AM   #8
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Quote:
Originally Posted by Mick D View Post
Within their budget and milieu Yamaha Europe are autonomous. Latest news is Yamaha Europe is dramatically INCREASING its racing budget.
It surprises me it has taken this long to create a european test team. Only a big increase in budget is going to support that.
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October 10th, 2018, 07:49 AM   #9
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https://m.facebook.com/story.php?sto...21718521185892Yamaha's current electronics engineering department.
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October 11th, 2018, 01:36 AM   #10
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MotoAmerica is not very popular here. Most motorcycle racing (motocross aside) is not popular here. The only place you run into racing fans is at track days, generally.

Most of the instructors I work with are race fans and even then they're mostly GP fans.
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